1 HINKLEY LIGHTING SCULPTURE VIDEO
In the summer of 2016, Hinkley Lighting commissioned nationally recognized sculptor and Cleveland native, David Deming, to create a sculpture at its global headquarters in Avon Lake, Ohio. I was tasked with producing a promotional video for the project, from conception to completion. Working with a local video production company, we filmed the progress, interviewed the stakeholders and installed the final product over the course of 2 months. The goal of the sculpture and the video is to help foster and inspire creativity in the workplace, while also reflecting Hinkley’s culture and commitment to art and design.
2 HINKLEY LIGHTING PRODUCT VIDEO - EVE
Long form product videos are created to be visual and informative overviews of an entire product family. Created in-house in the photography studio, sets were made, products were assembled and installed and scripts were written to focus on the style and aesthetics of what makes each family unique. Working with a local video production company, I provided art direction ranging from product features for focus, lighting and voice over.
3 HINKLEY LIGHTING PRODUCT VIDEO - ZUMA
Short form product videos are created to be visual overviews of unique product features that are not translated well through traditional photography. Short in length, these videos are primarily produced for product detail pages of the website, but can also be utilized on social media. Shot in-house in the photography studio, Fredrick Ramond videos have a moody, dramatic tone to showcase their sculptural silhouettes and focus on their unexpected materials.